Publisher channels allows publishers to create detailed reporting about performance of specific pages and ad units. This feature allows your publisher to track performance by creative to see which performs best, by domain, or even by specific area's within the site.

The FreeKii Ad Server provides for two types of Publisher Channels, URL based channels and Custom Channels.

URL Channels
This method allows publisher to track performance based on full or partial URL strings. For example:
yourwebsite.com - track all pages across all subdomains
finance.yourwebsite.com - track only pages across the 'finance' subdomain
finance.yourwebsite.com/jobwidgets - track all pages below a specific directory
finance.yourwebsite.com/index.html - track a specific page

Custom Channels
This method allows publisher to create a specific identifier to the ad code based on their own needs. By adding this specific channel ID to the ad code, publishers can track metrics across a range of URLs. Custom Channels can be used to track performance of different ad formats, page topics, and more.

Why Use Publisher Channels
By using the Publisher Channel feature, publishers can begin to determine what ads are earning the most revenue and provide additional insight as to what may generate more. This tool can greatly assist in determining what changes can make the most impact.

Channels offer greater detail over performance than the overall revenue reports. Breaking down reporting to individual pages, sites, or any other identifier the publisher utilizes will help them increase performance, which leads to more revenue.

Publisher channels cannot be used for advertiser targeting.

To receive impressions, it is important to choose proper keywords both related to your site content and there has to be a matching Publisher in our network that has the chosen keywords in the index.  If there are no matching keywords from your ad campaign and the publisher keyword index the ad will not display.

If you are having trouble selecting keywords please contact us via email and we will research keyword suggestions for your ad to improve performance.

The GEO targeting may also impact your ad being displayed.  If an a visitor is on a Publisher site and the visitor is in a country that you do not want your ad displayed, there may be a keyword match, but the ad will not display since the site visitor is not in your country list.  Consider expanding your country targeting if possible.   If you would like a list of country suggestions, please email us and we will do some country targeting suggestions.

Proxy Bidding performs a mini-auction every time ads are delivered. The FreeKii ad server will use the Max Bid amount provided by the advertiser and perform an instant auction to determine placement. The auction would look like this:

Advertiser 1, $1.00 Max Bid
Advertiser 2, $0.25 Max Bid
Advertiser 3, $0.75 Max Bid
Advertiser 4, $1.25 Max Bid

Step 1, Sort advertiser by the Max Bid.

Position #1 Advertiser 4, $1.25 Max Bid
Position #2 Advertiser 1, $1.00 Max Bid
Position #3 Advertiser 3, $0.75 Max Bid
Position #4 Advertiser 2, $0.25 Max Bid

Step 2, Auction. The auction process will bid each adjacent pair of advertisements to determine the adjusted CPC amount starting from the lowest ranked advertisement. For example, Position #4 and #3 would have an ending auction of $0.25 and $0.26 respectively. Position #3 and #2 are then placed into auction using the same process, and so on.

Step 3, The Results:
Position #1 Advertiser 4, $1.01 Max Bid
Position #2 Advertiser 1, $1.00 Max Bid
Position #3 Advertiser 3, $0.26 Max Bid
Position #4 Advertiser 2, $0.25 Max Bid

With Keyword Matching  enabled, the FreeKii Ad server will attempt to match the currently available paid advertising to the content of the page in which the ads are to be delivered. FreeKii Ads from the house account are not used as Keyword Matching  indicators.

It is important to note to have a paid ads that are keyword enabled in order for Keyword Matching to work effectively. Otherwise, Run of Channel ads will appear until a match is found.

The Indexing Process
The Contextual Ad engine processes pages based on certain requirements. Some important information regarding this process:
· Only pages where an ad code has been inserted will be indexed.
· A page that has ad coded inserted is added to a list of pages to be indexed by the FreeKii Ad Spider. The background process indexes the provided URL’s later. We do not index pages in real-time when ads are delivered.
· If a Keyword or phrase is entered into the ad code, it will override Contextual Ad results.
· Pages are indexed in batches and not in real-time.
· Indexing of new pages typically occurs in five minutes from being discovered, but can take up to 72 hours depending on load.
· Contextual Ads uses a two stage approach to locate ad matches. At the first stage, a pre-scan occurs before the page has been indexed by the FreeKii  Ad Spider. The second stage occurs after the FreeKii  Ad Spider has indexed the page.  Relevancy of the delivered ads improves after the second stage.
· A page will be re-indexed and re-optimized every 72 hours. If a page is indexed now, and new ads are added to the system with a new set of keywords and phrases after the page has been indexed, it may take up to 72 hours for those ads to appear with the new keyword set provided. This is part of the optimization routine.

Determine which layout you are using. As of this FAQ, FreeKii supports the Banner, Leaderboard, Skyscraper, and Rectangle. For this example, we will use the Skyscraper as our example.Create an HTML page on your web site with ONLY the corresponding ad code from the FreeKii ad server, in this case, the Skyscraper. It should look like this. We named this file skyscraper.html.Update your Google AdSense Code. In the Google AdSense Code, you will add the following line: